Pure. Natural. Real100% PureDry RoastedChocolate SubstituteYour Recipe's Secret IngredientVegetarian/Vegan ProductNOW Real Food Carob Powder is a flavorful and versatile substitute for chocolate.Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and organic foods since 1968. We're independent, family owned and proud of it. Keep it natural. Keep it real.