Magnesium is an important mineral for hundreds of processes throughout the body, yet nearly 2/3 (66%) of Americans are Magnesium deficient. This could be even higher among kids since it can be a challenge to get your kids to eat a balanced diet. That�s where Calm Specifics Kids comes in. Calm Specifics Kids is formulated just for kids, featuring multi-award-winning Natural Vitality�s Calm magnesium. Plus, we�ve added a unique blend of vitamins and minerals to support Calm + Focus�with a great taste kids will love!